Lottery Advertising Misrepresents Gamblers
In the United States, Americans spend an estimated $100 billion each year on lottery tickets. But lotteries weren’t always so popular. The first American lottery was established in 1612 to help finance the Virginia Company of London’s expedition to Jamestown. In colonial era America, the lottery was often used to fund public works projects and even churches. George Washington even sponsored a lottery to build a road across the Blue Ridge Mountains. But Puritans viewed gambling as “a dishonor to God” and “a door and window to worse sins.”
The modern lottery is often portrayed as an alternative to taxes, and the prevailing argument for state lotteries is that they allow government to expand services without imposing onerous taxes on working-class taxpayers. This argument has been remarkably successful in winning public approval, and it has persisted even when state governments’ fiscal condition is strong. But there are two reasons why this dynamic is problematic: (1) the actual fiscal circumstances of state government have little bearing on whether or when a lottery is introduced, and (2) the marketing of lottery games undermines the state’s ability to serve its larger public interest.
State governments are run as businesses that aim to maximize revenue. To do that, they need to convince people to spend money on their products. This is not a problem in itself, but it is a concern because it runs at cross-purposes with the state’s mission to promote public health and wellbeing.
Lottery advertising often portrays gamblers as irrational. It suggests that gamblers are not just spending money for fun, but essentially being duped by the lottery commission and by lottery marketers. This is a particularly problematic image to project because it obscures the fact that, for many people, playing the lottery is a serious and a costly pursuit. The average person who plays the lottery spends about $50, or 10% of their annual income, on tickets each year.
Regardless of the amount of money won, most players think that the odds of winning are bad, especially when it comes to jackpots. The truth is, the odds of winning any jackpot are very low, and the prices of lottery tickets reflect that. The odds of winning the top prize on a Powerball or Mega Millions ticket are about 1 in 310 million.
In addition, many lottery advertisements make it clear that winning a jackpot requires matching all six numbers. This is misleading because the odds of winning any lottery prize depend on how many tickets are sold and how closely the numbers match the prize categories. In general, the odds of winning a prize are much better when you pick less common numbers such as birthdays or ages.
Lottery winners can choose to receive their after-tax winnings immediately in a lump sum or over a period of time, known as an annuity. The annuity option can be preferable to a lump sum because it allows you to invest the winnings and take advantage of compound interest. It also protects winners from the temptation to spend all their winnings at once.